Part of RPM's digital re-brand was redesigning the monthly newsletter. I worked on the design with the Creative Director to make sure it was on brand and then it was built out. The gif was built in After Effects and then edited in Photoshop.  For mobile users there's a switch statement that's not shown here because the screengrabs were done on desktop. Basically, when a mobile user is detected, the images are switched out for more "mobile friendly" versions as supposed to the images just sizing down. It's done by simply having to overlapping tables with different display settings.
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