Hermes Honorable Mention award.
The process and my involvement are as follows:
Stakeholder kick-off call, where we discuss the campaign goals and I present some rough concept ideas. Then, the copywriter and I meet for a round of concepting where we came up with three different ideas. After internal review with the Creative Director, the copywriter and I fleshed out the concepts and then presented an R1 Concept Deck for internal and client review. One of the three concepts was chosen and the project moved forward. On my end, I directed and designed two videos and a series of gallery posts for each product.
Final deliverables: two animated meta stories posts, and nine sets of meta static posts.
The process and my involvement are as follows:
Stakeholder kick-off call, where we discuss the campaign goals and I present some rough concept ideas. Then, the copywriter and I meet for a round of concepting where we came up with three different ideas. After internal review with the Creative Director, the copywriter and I fleshed out the concepts and then presented an R1 Concept Deck for internal and client review. One of the three concepts was chosen and the project moved forward. On my end, I directed and designed two videos and a series of gallery posts for each product.
Final deliverables: two animated meta stories posts, and nine sets of meta static posts.
Meta Stories Animated posts:
Video on the left is the campaign kick-off video that introduces the energy efficient team of products. On the right is the MVP, roduct winner that was voted on by social media followers.
Storyboard sample:
Static Posts Storyboards Samples:
Static Post Gallery:
Heating & Cooling
Advanced Power Strips
Showerheads
Smart Thermostat
Weatherization Products
Thanks!